The seven issues it takes to seize the #1 slot


If you happen to’re a developer who’s ever dreamed of hitting the highest of the App Retailer rankings, the excellent news is {that a} new evaluation reveals roughly what number of day by day downloads it takes.

The dangerous information is that the quantity is all the time rising and Apple applies further standards, which implies that downloads alone received’t do it. There are six different issues to fret about …

Downloads wanted to hit the highest of the App Retailer

Sensor Tower knowledge reveals that the typical variety of day by day downloads to qualify for the primary slot has climbed from 114K in 2019 to round 156K as we speak.

Issues are somewhat simpler for video games.

Cellular video games have seen a Y/Y lower within the median variety of installs wanted to succeed in No. 1 on each the U.S. App Retailer and Google Play. Yr up to now, iPhone titles should attain 93,000, down 46 % from 171,000 in 2019; on Android, a median of 37,000 installs will attain No. 1, 68 % lower than the 114,000 wanted in 2019.

An analogous pattern has emerged for the highest 10 on the U.S. App Retailer and Google Play; non-game iPhone apps face increased boundaries than their Android counterparts or cellular video games on each marketplaces. Yr up to now, a non-game iPhone app wants roughly 52,000 installs on any given day to rank among the many general high 10. That is up 2 % in comparison with 51,000 in 2019.

On Android, a non-game app should attain roughly 29,000 downloads to chart within the high 10 in 2022, down 9 % from 2019. That is the bottom threshold ever seen, together with 2019 and prior.

However as TechCrunch stories, downloads alone received’t get the job achieved.

Within the early days of the App Retailer, Apple quickly realized that downloads alone would give builders a simple manner to purchase their method to the No. 1 spot.

It then expanded its rating algorithm to make it extra advanced — and extra of a thriller. One other agency, Apptopia, believes it has reverse-engineered the present model of this algorithm, which is alleged to think about quite a few elements like velocity, app utilization, amount of latest customers and extra.

Six further standards

Right here’s what else Apptopia thinks it takes presently:

  • App utilization (session frequency and whole time spent in-app)
  • Velocity of downloads/engagement (assume a 4-7 day shifting avg. is used)

Secondary parts are mentioned to be:

  • App retailer ranking
  • Consumer evaluation quantity
  • Key phrase relevancy
  • Uninstalls

The corporate delved additional into star rankings:

To get an understanding of the affect rankings have on retailer rank, we pulled a 60 day pattern measurement in 2021 of the highest 200 ranked apps in the US for the iOS App Retailer and the Google Play Retailer, together with their respective star rankings.

In our 200 app pattern on iOS, we discovered there to be a median of 192.5 apps rated 4 stars and above. That is the overwhelming majority (96%) and so we are able to conclude that it issues to be a extremely rated app to be persistently ranked as a high 200 app general. Doing the identical factor for Google Play, the typical was 138.2 and so it seems rankings have much less of an affect on rank, however nonetheless, the bulk (69%) of the highest 200 are rated at 4 stars and above.

However there could be a hidden sting in sudden reputation.

When an app experiences a surge in downloads, and shoots to the highest, we normally see an uptick in destructive evaluations as a result of extra customers = extra bugs discovered for apps which were unable to be closely examined.

The entire piece is an attention-grabbing learn.

Picture: Rob Hampson/Unsplash

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